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RSEAM – relayr Sales Enablement Training for Account Managers


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Feb 16, 2021
09:00 - 17:00 (CEST)

May 11, 2021
09:00 - 17:00 (CEST)

Aug 9, 2021
09:00 - 17:00 (CEST)

Nov 8, 2021
09:00 - 17:00 (CEST)

RSEAM – relayr Sales Enablement Training for Account Managers
1 days  (Instructor Led Online)  |  Sales Enablement

Course Details


How would you foster a more strategic and deeper relationship with new Line-of-Business (LOB) stakeholders while ensuring your continued relevance as IoT impacts your customer’s organization and business model? The answer is in Fast Lane’s impactful 1-day relayr Sales Enablement course, where you will discover the keys to unlocking IoT opportunities by leveraging the relayr IoT platform and solutions.


  • Understand Buyer Needs – including industry trends, common business problems, and the competitive options available to buyers to solve their issues
  • Position and Sell New Product, Services, and Solutions – get up to speed quickly on relayr IoT Solutions and offerings
  • Deal with Objections – learn how to respond to common objections with answers that have been proven to put the buyer at ease and change their thinking about quickly and easy it is to transact on an IoT solution
  • Pitch with Confidence – provide reps with the knowledge and tools they need to inspire confidence when having engaging conversations with customer stakeholders
  • Produce Faster – new Account Managers start producing in less time with a solid Sales Enablement program
  • Equip Champions within Buyer Organizations – instill the appropriate relayr messaging and positioning that customer ‘champions’ can use to internally sell relayr IoT solutions


Module 1: Core Foundations of IoT by relayr

  • IoT opportunity overview
    • Digital transformation of the Enterprise
    • Making sense of data
  • IoT from relayr’s perspective
    • IoT stack overview
    • relayr’s role
    • Ecosystem partners
  • Market opportunities with relayr
    • Manufacturing
    • Buildings

Module 2: Unlocking Business Outcomes with relayr

  • Joint offerings and value propositions
    • relayr and Cisco sales opportunity reference card
    • relayr’s partnership with Cisco
    • Joint Cisco and relayr offerings
      • Digital Ceiling
      • Connected asset management for manufacturing
    • IoT solution lifecycle
    • Value of joint offerings to create business outcomes
  • Go-to-market strategy and focus
    • Engagement model
    • Partner enablement framework
    • Sales organization

Module 3: Vertical Selling Discovery Process

  • Selling strategies for manufacturing
    • Elements of an industrial controlled manufacturing environment
    • Industry standards
    • Manufacturing key performance indicators
    • Buyer intelligence
      • Personas
      • Buying process stage map
    • Discovery process for manufacturing
    • Digital hub use cases
  • Selling strategies for buildings’ vertical
    • Buildings overview
      • New construction
      • Existing smart buildings
      • Legacy buildings
    • Problem areas with buildings
      • Operations and facility management
      • Energy efficiency and sustainability
      • Vacancy management and occupant experience
    • Buyer intelligence
      • Personas
      • Buying process stage map
    • Discovery process for buildings
    • Digital hub use cases

Module 4: IoT Sales Workshop

  • “Buyer need” in key messaging
  • The decision making process
    • Key requirements
    • Buyer stakeholders
    • Timeframe for a purchasing decision
  • IoT sales methodology – align the customer problem solving lifecycle to the IoT sales process lifecycle
    • Stage 1: Building the Need / Prospecting
    • Stage 2: Discovery / Qualification
    • Stage 3: Consideration / Demo
    • Stage 4: Decision and Purchase / Proposal
    • Stage 5: Review / Reassure
  • Resources for sales
    • Deal approval process
    • Forecasting
    • Booking and compensation model
    • Ordering guides information
    • Field enablement
    • PoC, demo facilities and kit
    • Ecosystem Partner portal
    • Explore existing reference accounts


  • Account Managers
  • Account Executives
  • Business Development Managers
  • Technical sellers


It is highly recommended that you have successfully completed, participated and are certified in Cisco Business Value Specialist Certification.